Waterfront

Waterfront

A stunning new fashion-led retail and leisure centre for the people of Bremen

Shops, restaurants and cafés, all under one roof and with spectacular views of the river, will provide an exciting new shopping and leisure experience – with free car parking included. Waterfront is already home to a 10 screen multiplex cinema and a 4 star hotel.

Bremen is historically a trading port and a centre for shipbuilding. Today this university city is better known for its prominence as a modern, thriving commercial center, where Mercedes Benz build luxury cars, Becks brew beer and the aerospace industry flourishes.

The task was to rebrand a much loved but unsuccessful theme park (Space Park) to its new use as a shopping and leisure destination.

Inspiration for the branding came from the City State Ensign, this maritime emblem combined perfectly with the internationally recognised name for its location - Waterfront.

  • Fc6680ebf6c1abdecc28441c8c3a557f 900x600
  • 02ebd836ce887c3732ceba936ce776d4 900x600
  • 55de2bcdc30e24eee8aff80919f158f5 900x600
  • 02cb153d59e3c77b73b478ddb64ae56a 900x600
  • F32853f8907728a3a0e5685004f10b77 900x600
  • A694ca084aea90efe2786ab340552b2e 900x600
  • F6f4a43f5ddbdf7ce0aa47a856d40b7f 900x600
  • 9adb8980a22596263902cfa03520ff75 900x600
  • 58f989063fa26704432364e75b7b4e6e 900x600
  • Fe341a37f757921507e730808af24c2d 900x600

The role continued to include:

  • Pre launch B2B presentational material and advertising.
  • Show Suite
  • 16 Page Brochure
  • Printed Newsletters
  • Website
  • Shopping Centre Signage
  • Consumer Advertising & Branding
  • Branded Tram & Bus
  • Poster Campaigns
  • Event Posters and advertising
  • Shopping Centre Literature
  • Email Newsletters.

More images

244e70f057d303297e5e055439b1d77a 665x325D64e2e10e96b92e0295164c65b2c8b5c 665x3258a5a423197a41f61ab6f1fe31dde6c1e 665x325A6bfcea09ae3946ef45bfb10a8757047 665x32513dfebc43c5944d371d6d2a4450194c2 665x32586b9280869ef3c1f254fb2089568a366 665x3251d6d09d7d4100775334d79a6ee243ba1 665x325Cd1fb30aee1779988468523ed0031d1b 665x325A016cdba7d6bf3a6ae35253ebfdf8c4f 665x325